Author: Paula Uimonen, Socialantropologiska institutionen (Department of Social Anthropology), Stockholms universitet (Stockholm University) - ORCID, ResearchGate

Abstract: »In October 2017, the Nordic Museum in Stockholm launched its #metoo collection. The aim was to capture the viral #MeToo campaign that in Sweden has been likened to a (feminist) revolution. Based on archival research, interviews and media analysis, this article explores public submissions to the #metoo collection and analyses the museum’s rationale for collecting what is considered to be difficult cultural heritage. Noting the absence of images in the collection, the article argues that the iconic hashtag #MeToo constitutes an alternative form of digital visuality, here termed hashtag visuality. Hashtag visuality, the article suggests, is an emerging form of visual representation that captures the multimodal logic of social media, blurring distinctions between texts and images. In Sweden, #MeToo hashtag visuality reveals the contradictory prevalence of structural sexism and sexual violence in a country with a national self-image of gender equality and a self-proclaimed feminist government, while affirming feminist agency.« (Source: Ethnos)

Contents:

	Abstract (p. 920)
	Introduction: #MeToo Demonstrations and the Nordic Museum Collection (p. 920)
	Theorising #MeToo: Online Feminist Activism, Digital Archives and Hashtag Visuality (p.922)
	#MeToo and Feminist Agency in Sweden (p. 923)
	Online Testimonies at the Nordic Museum: #Metoo at https://minnen.se (p. 926)
	Digital Archiving, Mediated Museum Collections and the Challenge of Representation (p. 928)
	#MeToo Imagery and Hashtag Visuality (p. 931)
	Concluding Remarks: #MeToo, #Knytblus and Digital Cultural Heritage (p. 934)
	Notes (p. 935)
	Disclosure statement (p. 936)
	#Funding (p. 936)
	References (p. 936)

Wikipedia: History of Europe: History of Sweden | Social movement: MeToo movement | Museum: Museums in Sweden / Nordic Museum